Prior to opening up Emerald Films, I had spent five years working as the head of sales for TV Commercial directors in their various high-end international production companies, Illustra films, Fred Levinson films, Nick Lewin of Lewin and Mathews. My clients were the largest Advertising Agencies in the world and the top Fortune 500 companies. I launched TV Commercial Directors into award winning, and high budget prestigious accounts, such as Revlon, (with Kim Alexis) Disney, (with Felicia Rashad) Kay Jewelers, (with Cindy Crawford) and many other Advertisers.
The mission of my work for 20 years in Emerald films was to build and maintain a profitable, and prestigious TV Commercial production company. As the President and Executive Producer, I wanted to find the needle in the haystack. When I opened it's doors in the late 80’s with the financial support of a feature film company, my goal was to build an unknown talented Director into a star TV commercial Director. In Emerald’s first year, the Director won a Clio.
Obsessed with the challenges of discovering, launching and re- launching Directors’ careers, over 20 years, Emerald shot numerous TV commercials, and billed over 200 million dollars. I am proud to say my Directors won many prestigious awards (Mobius, Clio, Juno, Gold/Silver Bessie) and helped many advertisers launch new brands, images and products, making us a part of “The American Dream” landscape.
After 20 years I morphed Emerald into developing and producing creative projects with Filmmaker/Artist Cosimo Cavallaro. My work is challenging and personally fulfilling. Cosimo’s visions push me beyond my own preconceived limitations showing me a stronger part of myself.
Cosimo Cavallaro was born in Montreal in 1961. The son of Italian immigrants, he was raised both in Canada and in Italy. A moment that marked young Cosimo’s life was the response his mother gave him when he asked for a toy that the other neighborhood children had. She told him to draw the toy until it became real, and only then could he have it. That idea bit him—that a flat image or amorphous material could become more real than reality—and it became his focus.
Cavallaro attended art school at Dawson College and then at Concordia University, both in Montreal. He had left Dawson when he met Gerald Roach, who became his mentor, and who took him to Nova Scotia to paint with him. After school, Cosimo began working in the art department on movie sets. During this time, he met Director Max Fischer (The Lucky Star), and he soon became Max’s Art Director on several feature films.
In 1984, Cosimo transitioned into a successful career as a Commercial TV Director in Canada, working for Boardwalk Pictures and for Derek Van Lint (Alien) in Toronto. Le Verseau and Cinelaund Montreal . By 1988, he was in demand and directing in Europe and America for various production companies. He soon joined Emerald Films in the states, and set up his own production company—Figaro Films—in Montreal, and his directing career thrived throughout the 90s.
Cavallaro has won directing awards ranging from the Juno Award for Best Music Video (Boomtown—Andrew Cash) to the BESSIE for Best TV Commercial Campaign, to the Gold Cox . International Advertising Award, to an award from the Ministry of Communications and a Governor General’s Award in Canada.
In the midst of all this, in 1995, Cosimo planted his feet in New York and began sculpting with perishables like chocolate, ketchup and cheese. His art installations quickly attracted mass media coverage—including CNN (Anderson Cooper), CBC, BBC, CBS, CNBC, FOX, NBC (Dateline), and PBS—and also generated buzz in art magazines, educational and religious journals, major national and international newspapers, and pop culture publications.
His sculptures are now exhibited in museums, galleries, and art festivals across the continent and globe, including at Wilhelm-Morgner-Haus in Germany, the Open Air Museum in Vancouver, the DeCordova in Massachusetts, the Lumiere in St. Louis, Real Art Ways in Connecticut, and the Cedarhurst Center in Illinois.
Cavallaro has also written five feature-length screenplays and one TV series that are currently in various stages of development in Canada and the U.S. (The Killer’s Dance, Slap, Magic Melody, Jesus Is Where?, Gun Down and Jimmy Can Do).
Morgan started her career as an interior/ graphic designer in Costa Rica. She worked for some of the biggest furniture companies in that country. Morgan also represented the companies in international fairs like Neocon and had the opportunity to attend different trainings organized by Vitra in Germany and Permasa in Spain.
After almost 6 years working as a designer, Morgan decided to move to Los Angeles and earned a Masters Degree in Film and TV Production. She graduated with honors and worked for two years as a production assistant and project manager.
In 2016, she became the studio manager for artist Brad Howe where she gained a lot of experience with art development and project management skills.
Morgan is currently working as an associate producer in the third documentary directed by Oscar Winning Producer, Lesley Chilcott. The film is scheduled to be released in 2019.